TDA

Visit the TDA Visitor Website!

View the 2020 Travel Guide Here!

Organizational Background
Rutherford County Tourism Development Authority (TDA) is the Destination Marketing Organization (DMO) for Rutherford County, NC and was first authorized into creation by the 1991 North Carolina Senate to be collect an occupancy tax(6%), which is a tax visitors pay when they stay overnight in a lodging facility.  The lodging property collects the visitor tax as trustee of the funds for the county, and then remits those to the county on a monthly basis.  The authority is charged with spending the funds to promote the growth of tourism. 

The TDA is currently using “Mountains to Main Streets” tagline in tandem with the Lake Lure & the Blue Ridge Foothills brand alongside of a marketing campaign, “Moments that Matter”. The TDA is moving its Marketing & PR primarily into the social / digital real.

Mission Statement: To promote the growth of tourism for and in Rutherford County, in accordance with NC Session Law 2011-115.


2021-2022 Committees

RCTDA Executive Committee:

  • Dave Long: Board Chair
  • Mary Jaeger-Gale: 1st Vice Chair
  • Jim Masek: 2nd Vice Chair
  • Jeff Geisler: Treasurer
  • Staff Member: Don Cason: Executive Director

Tourism Strategic Plan:

  • Dave Long: Board Chair
  • Jeff Geisler: Treasurer
  • Kitty McCammon: Board Member
  • Mia Chapman: Board Secretary
  • Margaret Annunziata: Board Member
  • Staff Member: Elizabeth Randall: Administrative Support

Relocate to Rutherford Committee:

  • Margaret Annunziata: Board Member
  • Jim Masek: 2nd Vice Chair
  • Mia Chapman: Board Secretary
  • Staff Member: Don Cason: Executive Director
RCTDA Finance Committee:
  • Jeff Geisler: Treasurer
  • Dave Long: Board Chair
  • Janet Mason: Board Member
  • Paula Roach: County Finance Director
  • Staff Member: Taylor Hardin: Marketing, Administrative and Project Coordinator
Marketing/Grant Committee:
  • Jim Masek: 2nd Vice Chair
  • Mary Jaeger-Gale: 1st Vice Chair
  • Kitty McCammon: Board Member
  • Mia Chapman: Board Secretary
  • Staff Member: Taylor Hardin: Marketing, Administrative and Project Coordinator

Keep Rutherford County Beautiful Committee Members:

  • Janet Mason: Board Member
  • Dana Bradley: Board Member
  • Staff Member: Taylor Hardin: Marketing, Administrative and Project Coordinator

Agritourism Committee Members:

  • Kitty McCammon: Board Member
  • David Hislop: Board Member
  • Staff Member: Taylor Hardin: Marketing, Administrative and Project Coordinator

Information Committee:

  • Dave Long: Board Chair
  • Mary Jaeger-Gale: 1st Vice Chair
  • Staff Member: Kayley Smith: Welcome Center Coordinator

Trail Committee:

  • Jeff Geisler: Treasurer
  • Kitty McCammon: Board Member
  • David Hislop: Board Member
  • Dana Bradley: Board Member
  • Staff Member: Taylor Hardin: Marketing, Administrative and Project Coordinator

Questions about Occupancy Taxes?
Please contact the Rutherford County Finance office at (828) 287-6085

*TDA Office: Woodrow Jones Building
Location: 146 Main Street, Rutherfordton, NC 28139
Phone: (828) 287-6013


Rutherford County Welcome Center
Location: 2932 Memorial Hwy., Lake Lure, NC 28746
Phone: (828) 287-6113

To view approved TDA minutes, Strategic Goals, Work Plans and Budget; as well as, a list of TDA Board members please see the sidebar listing to the left.